The word Naboisho means "coming together", and this is what people are doing in the new conservancy. The initiative is based on community participation through entrepreneurship and business partnership, integrating wildlife management and research, responsible tourism and social development. The conservancy is formed by the Mara Basecamp Foundation and the area is owned by 500 landowners. The aim is to make the communities bare the cost of keeping and creating space on their land for wildlife that is threatened by changing land used activities and human population growth. The plan is to try to restore the original Masai culture whereby there exists a natural balance between Masais, their livestock and nature, so the latter is not out competed by the former. In return the landowners will be benefiting through monthly lease fees, employment and infrastructural development.